Monday, February 5, 2007

Trend: Timed stores


The first to introduce this bizzarre and innovative form of commerce was the label design Comme des Gracons. Now multiply the same to examples who now call themselves pop up retail, temporary stores, vacant shopping or, more simply put, timed stores. The trend has arrived even in Italy, with the initiative of the Milan stylist Valeria Ferlini, with Apemalandra: an amaranth-colored Piaggio scooter that travels among Cortina, Rome, Milan, Forte dei Marmi and... sells dresses and cashmere. You may say that it is truly, a travelling boutique. The tendency has conquered even New York, who has held an exposition from January 14 - 17 inside the Fair Setting retail in motion. Today it is here, tomrrow no: more exclusive than this one cannot ask for!

No comments: