Starting from today, super-luxury items can be rented: now that the Circle Club is born and has its premises Milan and in Rome.The Circle Club is the first exclusive club in Italy that allows its members to utilize luxury items: proposing an innovative concept of luxury, that is more ample and sophisticated: luxuries may be utilized but not possessed.
The Club offers to its members every and any type of item considered to be luxurious, from huge yachts to private helicopters, to the paintings of Andy Warhol to jewelry, all strictly for rent purposes only. It is much easier to rent a DVD at Blockbuster, even if it is morecostly: one becomes member by acquiring a party membership card of the cost of Euro 20,000, which gives that person the right to deduct 1,000 points from the card; and there are persons that have already re-charged their card seven times in a year.
"In order to obtain a modern way of living the life of luxury, one has to abandon the concept of property, which is now out-of-date" theorizes Guido Formilli Fendi, president of the Roman premises of the Circle Club, son of Franca Fendi. A lover of racing cars and autmobile races, had got to know in this manner Riccardo Schmid, also a pilot, the conceiver of the Pony Express S.p.A., and founder of the Milan premises of the Circle Club, which hosts more than 140 members in only one year and has a turnover of three million Euros. "A club like ours does not exist in the world" says Schmid.
The club can offer a weekend in auto, for example, a Lamborghini or la Ferrari 430 Spyder, in whose purchase requires many months on a waiting list. One can also rent a work of art to flauntlessly exhibit (for a determined amount of time), some examples: Canaletto - to hang over the fireplace or a Klimt if one has to give a mega-party. Or why not a helicpoter when one has to go on a ski trip or rent a chalet in Saint Moritz to rest up afterwards and to wind up the trip only with the best?
The Club offers to its members every and any type of item considered to be luxurious, from huge yachts to private helicopters, to the paintings of Andy Warhol to jewelry, all strictly for rent purposes only. It is much easier to rent a DVD at Blockbuster, even if it is morecostly: one becomes member by acquiring a party membership card of the cost of Euro 20,000, which gives that person the right to deduct 1,000 points from the card; and there are persons that have already re-charged their card seven times in a year.
"In order to obtain a modern way of living the life of luxury, one has to abandon the concept of property, which is now out-of-date" theorizes Guido Formilli Fendi, president of the Roman premises of the Circle Club, son of Franca Fendi. A lover of racing cars and autmobile races, had got to know in this manner Riccardo Schmid, also a pilot, the conceiver of the Pony Express S.p.A., and founder of the Milan premises of the Circle Club, which hosts more than 140 members in only one year and has a turnover of three million Euros. "A club like ours does not exist in the world" says Schmid.
The club can offer a weekend in auto, for example, a Lamborghini or la Ferrari 430 Spyder, in whose purchase requires many months on a waiting list. One can also rent a work of art to flauntlessly exhibit (for a determined amount of time), some examples: Canaletto - to hang over the fireplace or a Klimt if one has to give a mega-party. Or why not a helicpoter when one has to go on a ski trip or rent a chalet in Saint Moritz to rest up afterwards and to wind up the trip only with the best?
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