Saturday, January 20, 2007

Absolut Icebar Milan




ABSOLUT ICEBAR MILAN announces from the North the arrival of new and luminous ice, along with a new design. After the opening in London and Tokyo, now Milan renews its first ICEBAR. First launched two years ago in the Fall, it now opens its doors to new and splendid ice that has just arrived from the Torne River in Sweden, Lapponia to help make over its look. 40 tons of liquid ice at high temperature? It is only a question of design. Every six months the exclusive ABSOLUT ICEBAR MILAN renews itself: walls, bar, tables and statutes. The ice artists Arne Bergh and Mikael Nille Nilsson arrive from the ICEHOTEL of Jukkasjärvi and will take care of the new design. In September there will be four new ice statues, that will be interactive....depending from which side you look at them. The temperature is about -5° Celsius and one may drink cocktails with a base of ABSOLUT vodka and juice, served in ice glasses. Inside the workers wear a particular covering and gloves... every guest and stay inside the Italian ABSOLUT ICEBAR for about 30 minutes to taste the typical vodka enjoyed in the colder parts of the world. Ideal for a unique moment, it is a breathtaking proposal! Every object in ABSOLUT ICEBAR MILAN is entirely made of dazzling ice.The temperature never rises above -5° Celsius, the five senses react in different ways to cold shivers: one may touch, see, hear, drink and hear ice, in addition, there are the delicious notes of lounge music which accompany the visitor inside this most splendid ice bar. A night at the ABSOLUT ICEBAR MILAN is decisively a unique experience, that is not part of collective imagination, it is a must try! The coldest place accessible to the public!
P.zza Gerusalemme 12, Milano

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