Tuesday, January 9, 2007

Roman Shopping!


To the lovers of shopping we dedicate this "summary" of Roman purchases. A summary for all tastes that go from chic to high fashion from the low-cost prices of the open-air markets, and stopping by the new frontier of shopping between chic and cheap: the outlet.
Many historic fashion names are Made in Italy, Roman and non, that have moved their first steps in Rome, often opening a small atelier that soon brought attention to the curious artistocrats, politicians and movie stars that determined their fortune.
- Sorelle Fontana - Historic designer name that dressed the upper Roman class after the war until the years of the "Dolce Vita" (sweet life) to then reach the United States and Hollywood, designing and packaging costumes of international artists.
- Capucci opens its first atelier in Paris and finally one in Rome in Via Gregoriana. One of the few "independent" stylists: Cappucci broke off from the traditional circuits of the fashion system and personally looked after his presentations of his collections, as if they were art exhibitions. In 1995 he exhibited his models at the Biennale of Venice.
- Fernanda Gattinoni - In 1945 she inaugurates her atelier in Rome, near Via Veneto. Her dresses are worn by celebrities such as: Anna Magnani, Evita Peron, Ingrid Bergman and Audrey Hepburn.
- Lancetti - Roman by adoption, opens his first atelier in Via Margutta, the historic streets of the artists. Almost an omen of the style of tailor-painter that successively he will be attributed with.
- Valentino - Opens his first atelier in Roma in Via Condotti, reaching success with the fashion show at Pitti Immagine of Florence. He is one of the preferred stylists in the movie world: stars like Liz Taylor, Joan Collins, Julia Roberts, Claudia Cardinale wear his evening dresses for gala events like the Night of the Oscars.
- Laura Biagiotti - Re-baptized "Queen of Cashemere", Laura Biagiotti is well-known for her valued knitwear dress items in cashemere, and for her large use of the color white in her models.
- Fendi - Its maison was born in 1925 in Roma as a leather and fur shop. Afterwards, the five Fendi sisters create their designer label which becomes world reknown.
- Brioni - The male elegance at a sartorial level. Famous in all the world for the high quality of his dress items and for being the tailor of 007, personified by the actor Pierce Brosnan.
- Battistoni - Historic atelier of male sartorial level, he was the favorite of the Duke of Windsor.
- Gai Mattiolo - Born in 1968 in Rome, he started his career early on and has become today one of the designer labels most appreciated by the "young".
- Giupa's is a line of knitwear created by Patrizia and Giusy, two young stylists that see women dressed in classy manner.
- Le Romane: From the name one understands that this fashion label is designed by Anna Marina, a citizen of the Capital.
Markets and local street markets: between stands hunting for the right occasion!

Tot the most alternative of consumers that snob the artificial lights of malls and are attracted to the idea of possessing an object that is out of the ordinary, we advise a trip to the Roman local street markets. Rummaging between the stands requests a large amount of time, but surely your efforts will be paid off: from the bottom of the stand you may probably find an unforgettable occasion or a valued piece of art, or perhaps the hard-to-find copy of a comic book that you lost when you moved.
Porta Portese has maintained this veiled air of illegality that she has inherited from her origins: during World War II she was in fact the black market of the city. Today you can find old furniture, dresses, vinyl records, books, plants, cds and much more. (Via Portuense and Via Ippolito Nievo, every Sunday).
Il Mercato delle Stampe will literally make the print and engraving lovers go mad: magazines, prints and vintage books (Largo della Fontanella di Borghese, every morning, excluding Sundays).
Finally, if you desire vintage dresses or simply used dress wear, an absolute is to visit the Via Sannio Market (Via Sannio, every morning from Monday through Saturday).

No comments: