Thursday, January 11, 2007

Lapo Elkann is back


January 10 is the public and official date of entry for Lapo Elkann. On this same day is the opening day of the 71st Edition of Pitti Immagine Uomo, the scion of the Fiat dynasty has presented to the press his latest creation: "Italia Independent".In the space of the prestigious fashionstore LuisaViaRoma of Florence, Lapo presented the first creations of his project, in which he has dedicated himself to overcome the crisis successive to the scandal which found him involved just barely over a year ago. "This label - declared Elkann - intends to generate products that are out of standards, capable of giving a dream to persons. I intend to give innovation along with tradition. All that I will create will be made in Italy. The company will be in Italy and the products will be produced in Italy." The first creation of Italia Independent will be a line of eyewear, with the name I-I, created exclusively with the personal funds of Lapo, and seemingly the eyewear was created, over the last few months, with the precious advice of friend Tom Ford. The eyewear will prevalently be sold via web, but can also be found in the corners of the most prestigious stores worldwide, beginning from LuisaViaRoma of Firenze. P.S This note is specifically for those not familiar of the mishap of the scion of the Agnelli dynasty...overdose and trans and worse of all, getting caught!

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