Wednesday, January 31, 2007

Becoming stylists - What a mania!

Now it has become a real and proper trend to propose oneself as a sylist. Overall, in the world of show business, among the VIPs, the tendency to sign their own line of clothing is in constant ascent. In this manner, it is extremely easy in making a name of one's self. Different for those who are stylists by profession, with competence and experienced, are perplexed and offended with the facility that these new "stylists" are labelled as themselves. From soccer players to showgirls, to music stars and also reaching the reigns of nobility (Emanuele Filiberto has a new line of sportswear, with the emblem of the crown of Savoia), who have fun investing their piles of money and making publicity through the use of the locals, magazines and television. Samantha De Grenet had created a collection of talking shirts; also notorious among the catwalks of Seduzioni Diamonds (n.d.r. Seductive Diamonds) of Valeria Marini; the fashion line of intimate wear of Nina Moric or the collections of ex-models that from the catwalks have passed to gripping pencil and paper and dictating fashion. Among these is Eva Herzigova, and like her Mila Jovovic who has given life to a line of clothing together with her friend and ex-colleague Carmen Hawk; or Christy Turlington, Cindy Crawford, Naomi e Claudia Schiffer; and then Elle Macpherson, who from twelve years has continued to sell her collection. Even Brad Pitt in order to resolve a diatribe with Damiani has "immolated" himself, signing a new collection. To these precedents, we can add Penelope Cruz who besides opening an enormous jeweelry store she has allowed herself the luxury to inaugurate in Salamanca, the very cool and "in" neighborhood of Madrid, the atelier "Amarcord". But the craze of the fashion system is not a prerogative exclusive to women. Even Eminem, Jay Z, Puff Daddy, and Bono of the band U2 wanted to launch their own lines of fashionwear: tight-fitting t-shirts, piles of hooded sweatshirts, extreme low-waist jeans, boxer shorts and small chains. PLEASE STOP!

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